Booher Direct Media - Communication Training | On Demand Communication Training Videos

Welcome to BooherDirectMedia.com. You'll find award-winning resources to meet your communication challenges at work and home. Update your selling skills in today's competitive environment of social media and savvy buyers. Improve your interpersonal skills--particularly when selling across gender lines.

Learn immediately usable tips to improve your presentation skills to close more deals and get more "yeses" from internal decision makers. Take advantage of Booher's 30 years of research among Fortune 500 client companies and governmental agencies, and see the results for yourself!

Sales Sizzlers™: Consultative Conversations

It's no surprise—today's buyers like to set the pace when they buy. Learn how to structure your sales approach to match the seven stages buyers typically go through to make a purchase decision after your presentation or sales discussion.

  • Tailor your approach to the seven stages of the purchase decision
  • Learn the irresistible tactic to uncover selling opportunities with buyers
  • Translate benefit statements to "value" statements
  • Learn to dig for original diagnoses
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Sales Sizzlers™: Dealing with Difficult Buyers

Difficult buyers come in all shapes and sizes. Don't be caught off guard—learn to handle each sticky sales situation with ease.

In this sales series, you'll indentify 68 practical communication tips for dealing with difficult personality types: the recluse, the powerless potentate, the hostile hostage, the staller, the tyrant, the incompetent know-it-all, the whiner, the rover, and the relator.

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Sales Sizzlers™: Gaining Commitment and Closing the Sale

Sales don't close themselves. And sometimes they don't stay closed! You as sales manager may need to become project manager of the sale, bringing together multiple parties in a complex sales situation. You'll gain customer commitment by applying these practical sales tips for clenching the deal:

  • Discover the dangers of over-answering a buyer's questions during a sales presentation
  • Learn to distinguish between concerns, conditions, and excuses
  • Learn how to defer early questions about price
  • Determine what "your price is too high" really means
  • Identify four ways to increase the value of your solution
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Sales Sizzlers™: Managing Your Pipeline, Time, and Territory

As a superstar sales professional, you know the importance of keeping your pipeline full. Learn these prospecting techniques used by the seven-figure pros:

  • Know the questions not to ask when prospecting
  • Develop your significant seven
  • Learn how to avoid voicemail jail
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Sales Sizzlers™: Marketing Yourself to Generate Your Own Leads

Don't depend solely on the leads your organization may send your way—become a superstar salesperson by generating your own leads. Discover the unique opportunities within these well-known avenues to design a dynamic selling system to exceed your income goals:

  • Speak often and speak well
  • Write and publish
  • Network to build your net worth
  • Stay abreast of the latest trends in social media marketing
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Sales Sizzlers™: Negotiating for Long-Term Loyalty

Buyers are looking for the best deal, while you're hoping to protect your profit margin. Close the gap with these sales tips for increasing your communication and negotiation know-how.

  • Learn the top 10 tactics to reset and communicate expectations
  • Make role play work to your advantage
  • Know what you should never admit to your buyer
  • Learn how to negotiate "packages," not points
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Sales Sizzlers™: Planning Presentations

Another day, another proposal, another supplier, another presenter. Make your sales presentation stand out from the crowd of competitors clamoring for the same business with these expert presentation techniques:

  • Understand the principles of persuasion to exercise the greatest influence
  • Know when to use failure stories in your presentations
  • Learn how to "have it both ways" in structuring your sales presentation
  • Consider how your demeanor may be delaying buying decisions
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Sales Sizzlers™: Selling to Senior Executives

Dramatically reduce your sales cycle by selling to senior executives and cut a quicker path to success in the executive suite. Summon all involved parties to the table faster with these sales communication tips:

  • Bring the right kind of value to conversations in the C-suite
  • Identify the appropriate balance within limited time—rapport and reason
  • Discover the most effective opening line ever
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Sales Sizzlers™: Staying Motivated

Stay on top of your sales success by keeping your mind in the game. Peak performers insist that true, long-lasting motivation comes from within. So, ...motivate yourself with these key reminders and communication tips.

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